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1
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004925270
Saved in:
2
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
3
Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering
Wynstra, Finn
;
Anderson, James C.
;
Narus, James A.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010219672
Saved in:
4
Improving sourcing decisions in NPD projects : monetary quantification of points of difference
Wouters, Marc
;
Anderson, James C.
;
Narus, James A.
; …
- In:
Journal of operations management
27
(
2009
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10003808994
Saved in:
5
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10003451805
Saved in:
6
A commentary on "Business marketing in master's programs : a part of the fabric" : cut from the same cloth?
Narus, James A.
;
Anderson, James C.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003507047
Saved in:
7
A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
Saved in:
8
Certified value sellers
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Business strategy review
19
(
2008
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10003687554
Saved in:
9
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
10
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10004891439
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