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Objective and subjective knowledge relationships : a quantitative analysis of consumer research findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 864-876
Persistent link: https://www.econbiz.de/10003807434
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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
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Editorial: Consumer behavior and retailing
Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
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The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - 2007
Persistent link: https://www.econbiz.de/10003540252
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The evolution of team processes in commercializing high-tech products
Vincent, Leslie H. - In: Spanning boundaries and disciplines : university …, (pp. 87-118). 2010
Persistent link: https://www.econbiz.de/10009232749
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Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development
Vincent, Leslie H. - In: Technological innovation : generating economic results, (pp. 173-200). 2008
Persistent link: https://www.econbiz.de/10003724418
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A pitfall of using offer quantity limits
Carlson, Jay P. - In: The international review of retail, distribution and … 31 (2021) 3, pp. 358-374
Persistent link: https://www.econbiz.de/10012590023
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
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Promoting customer engagement in service settings through identification
Black, Hulda G.; Jeseo, Vincent; Vincent, Leslie H. - In: Journal of Services Marketing 35 (2021) 4, pp. 473-486
Purpose: The purpose of this paper is to empirically test some of the consumer engagement frameworks that have been previously proposed in marketing literature. Design/methodology/approach: Data were gathered via surveys distributed to members of a health club in the USA. Results were analyzed...
Persistent link: https://www.econbiz.de/10012541418