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Improving the effectiveness of personalized recommendations through attributional cues

Weidig, Jakob; Kuehnl, Christina - In: Psychology & Marketing 40 (2023) 12, pp. 2559-2575

Firms often employ personalized recommendations to help customers make purchase decisions. To improve the effectiveness of their personalized recommendations, some firms use cues to offer transparency on how they collect and use data to derive recommendations. We draw on attribution theory to...

Persistent link: https://www.econbiz.de/10014504129

Improving the effectiveness of personalized recommendations through attributional cues

Weidig, Jakob; Kühnl, Christina - In: Psychology & marketing 40 (2023) 12, pp. 2559-2575

Persistent link: https://www.econbiz.de/10014432501

Social influence on salespeople's adoption of sales technology : a multilevel analysis

Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168

Persistent link: https://www.econbiz.de/10003980452

If one steps out of the Phalanx : analyzing leaders' influence on sales force automation adoption with a quadratic dataset

Homburg, Christian; Wieseke, Jan; Kühnl, Christina - 2009

Persistent link: https://www.econbiz.de/10003893570

Is the more always better? : a comparative study of internal and external integration practices in new product and new service development

Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367

Persistent link: https://www.econbiz.de/10010379345

Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries

Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-312

Persistent link: https://www.econbiz.de/10009524885

New product design : concept, measurement, and consequences

Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56

Persistent link: https://www.econbiz.de/10011485860

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998

Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment

Imschloß, Monika; Kuehnl, Christina - In: Psychology & marketing 34 (2017) 10, pp. 931-945

Persistent link: https://www.econbiz.de/10011759124

Toward a differentiated understanding of the value-creation chain

Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463

Persistent link: https://www.econbiz.de/10011823971