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Guest editorial: The road back...
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Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
50
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46
Customer satisfaction
36
Services
35
Dienstleistungsqualität
34
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Edvardsson, Bo
166
Klaus, Philipp
68
Tronvoll, Bård
31
Enquist, Bo
14
Manthiou, Aikaterini
14
Kuppelwieser, Volker
13
Strandvik, Tore
13
Witell, Lars
13
Gustafsson, Anders
11
Reynoso, Javier
11
Colurcio, Maria
8
Maklan, Stan
8
Skålén, Per
8
Gebauer, Heiko
7
Koskela-Huotari, Kaisa
7
Kristensson, Per
7
Bang, Nguyen
6
Jaakkola, Elina
6
Pareigis, Jörg
6
Van Ha Luong
6
Åkesson, Maria
6
Di Pietro, Laura
5
Firth, Robert
5
Friman, Margareta
5
Gruber, Thorsten
5
Klaus, Phil
5
Ng, Gloria
5
Renzi, Maria Francesca
5
Holmlund, Maria
4
Lervik-Olsen, Line
4
Meiren, Thomas
4
Nyström, Harry
4
Patrício, Lia
4
Petros Sebhatu, Samuel
4
Schäfer, Adrienne
4
Sebastiani, Roberta
4
Svensson, Göran
4
Tarquini-Poli, Annalisa
4
Vink, Josina
4
Walter, Ute
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Academy of Marketing Science
1
Institutionen för Ekonomi och Statistik <Uppsala>
1
QUIS <13, 2013, Karlstad>
1
Universität Hamburg
1
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Journal of Service Management
22
Journal of service management
20
Journal of retailing and consumer services
15
The journal of services marketing
15
Journal of Services Marketing
14
International journal of quality and service sciences
13
International Journal of Quality and Service Sciences
9
Journal of business research : JBR
8
Managing service quality : MSQ ; an international journal
6
Business transformation for a sustainable future
5
The service industries journal
5
Marketing theory
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Business & Industrial Marketing
3
Journal of service research
3
Journal of service research : JSR
3
Journal of travel and tourism marketing
3
Series on technology management
3
The journal of business & industrial marketing
3
European Journal of Marketing
2
International journal of market research
2
Involving customers in new service development
2
Journal of marketing management : MM
2
Management, organizations and society
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Rapport från Institutionen för Ekonomi och Statistik
2
Review of marketing research
2
The TQM Magazine
2
The journal of product & brand management
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in services innovations
1
Designing for service : key issues and new directions
1
Driving service productivity : value-creation through innovation
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European Business Review
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of service science ; [Vol. 1]
1
Implementing international services : a tailorable method for market assessment, modularization, and process transfer
1
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Source
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ECONIS (ZBW)
165
Other ZBW resources
59
OLC EcoSci
7
USB Cologne (EcoSocSci)
2
BASE
1
RePEc
1
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1
Getting in with the "in" crowd : how to put marketing back on the CEO's agenda
Klaus, Philipp
;
Edvardsson, Bo
;
Kleiningham, Timothy L.
; …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10010343483
Saved in:
2
Striking the right balance : how to design, implement, and operationalize customer experience management programs
Klaus, Philipp
;
Edvardsson, Bo
- In:
Managing consumer services : factory or theater?
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010478149
Saved in:
3
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
4
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
5
Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
Saved in:
6
Luxury patient experience (LPX) : review, conceptualization, and future research directions
Klaus, Philipp
- In:
The service industries journal
38
(
2018
)
1/2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011848030
Saved in:
7
The sorrows of methods researchers
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
The journal of services marketing
39
(
2025
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10015207228
Saved in:
8
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
9
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
10
Customer experience : are we measuring the right things?
Maklan, Stan
;
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 771-792
Persistent link: https://www.econbiz.de/10010217547
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