Narrow search
Showing 1 - 10 of 196
Cover Image
Social influence on salespeople's adoption of sales technology : a multilevel analysis
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10003980452
Cover Image
If one steps out of the Phalanx : analyzing leaders' influence on sales force automation adoption with a quadratic dataset
Homburg, Christian; Wieseke, Jan; Kühnl, Christina - 2009
Persistent link: https://www.econbiz.de/10003893570
Cover Image
Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
Cover Image
New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Cover Image
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Cover Image
Toward a differentiated understanding of the value-creation chain
Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463
Persistent link: https://www.econbiz.de/10011823971
Cover Image
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.; Homburg, Christian; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Cover Image
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Cover Image
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 2000 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318