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Edvardsson, Bo
166
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Tronvoll, Bård
31
Enquist, Bo
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Manthiou, Aikaterini
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Strandvik, Tore
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Van Ha Luong
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Firth, Robert
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Implementing international services : a tailorable method for market assessment, modularization, and process transfer
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ECONIS (ZBW)
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1
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Getting in with the "in" crowd : how to put marketing back on the CEO's agenda
Klaus, Philipp
;
Edvardsson, Bo
;
Kleiningham, Timothy L.
; …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10010343483
Saved in:
2
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Saved in:
3
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
4
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
5
Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
Saved in:
6
Luxury patient experience (LPX) : review, conceptualization, and future research directions
Klaus, Philipp
- In:
The service industries journal
38
(
2018
)
1/2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011848030
Saved in:
7
The sorrows of methods researchers
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
The journal of services marketing
39
(
2025
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10015207228
Saved in:
8
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
9
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
10
Customer experience : are we measuring the right things?
Maklan, Stan
;
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 771-792
Persistent link: https://www.econbiz.de/10010217547
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