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Inverting the global innovatio...
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Kuester, Sabine
39
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9
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7
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Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda, Sergej von
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
Saved in:
2
Do they see the signs? : organizational response behavior to customer complaint messages
Janda, Sergej von
;
Polthier, Andreas
;
Kuester, Sabine
- In:
Journal of business research : JBR
137
(
2021
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012665696
Saved in:
3
A configurational perspective on BoP innovation capability
Janda, Sergej von
;
Kuester, Sabine
;
Schumacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
5
,
pp. 2150060-1-2150030-37
Persistent link: https://www.econbiz.de/10012612598
Saved in:
4
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda, Sergej von
;
Shainesh, G.
;
Hillebrand, Christina Maria
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
5
Managerial decision-making in the innovation process : a multi-method analysis of project review decisions
Reinartz, Dominik
-
2016
Persistent link: https://www.econbiz.de/10011618014
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6
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
Saved in:
7
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
8
How Pricing Teams Develop Effective Pricing Strategies for New Products
Feurer, Sven
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Journal of Product Innovation Management
36
(
2018
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012094776
Saved in:
9
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
10
How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
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