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The application of neuromarketing tools in communication research : a comprehensive review of trends

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A neuropsychological study on how consumers process risky and secure e-paymentsws

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How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study

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Consumer processing of online trust signals : a neuroimaging study

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The past, present, and future of smart tourism destinations : a bibliometric analysis

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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

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Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions

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Improving the effectiveness of advertising in Internet social networking

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Electronic payment systems for competitive advantage in e-commerce

Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - 2014

"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--

Persistent link: https://www.econbiz.de/10010256946