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The dual role of informational social influence: Implications for marketing management
Rosen, Dennis L.
;
Olshavsky, Richard W.
- In:
Journal of Business Research
15
(
1987
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10005477761
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2
Marketingʹs cigarette scar
Olshavsky, Richard W.
- In:
Business horizons
21
(
1978
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10003645452
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3
ARTICLES - Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice
Lohse, Gerald L.
;
Rosen, Dennis L.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
2
,
pp. 73
Persistent link: https://www.econbiz.de/10008119660
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4
ARTICLES - The Effectiveness of Information and Color in Yellow Pages Advertising
Fernandez, Karen V.
;
Rosen, Dennis L.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10008120136
Saved in:
5
ARTICLES - The Effectiveness of Information and Color in Yellow Pages Advertising
Fernandez, Karen V.
;
Rosen, Dennis L.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10008120143
Saved in:
6
The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
Choi, Beomjoon
;
Rosen, Dennis L.
;
La, Suna
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009818048
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7
Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach
Lee, Dong Hwan
;
Olshavsky, Richard W.
- In:
Organizational Behavior and Human Decision Processes
61
(
1995
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10005431037
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8
Marketing's cigarette scar
Olshavsky, Richard W.
- In:
Business Horizons
21
(
1978
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10005438784
Saved in:
9
Consumers' use of alternative information sources in inference generation: A replication study
Lee, Dong Hwan
;
Olshavsky, Richard W.
- In:
Journal of Business Research
39
(
1997
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10005465456
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10
Information processing analysis of a stochastic model of brand choice
Dominguez, Luis
;
Olshavsky, Richard W.
- In:
Journal of Business Research
9
(
1981
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10005466158
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