//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding customer value
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Absatzzone
2
Vereinigte Staaten
2
Markenartikel
1
Markt
1
Stadtverkehr
1
Verbraucher
1
Online availability
All
Undetermined
1
Type of publication
All
Article
17
Book / Working Paper
1
Language
All
Undetermined
English
3
Author
All
Woodruff, Robert B.
17
Cravens, David W.
3
Flint, Daniel J.
3
Gardial, Sarah Fisher
3
Gardial, Sarah F.
2
Stamper, Joe C.
2
Burns, Mary Jane
1
Clemons, D.Scott
1
Fisher Gardial, Sarah
1
Harper, John F.
1
Johnson, Michael G.
1
Mentzer, John T.
1
Moon, Mark A.
1
Overby, Jeffrey W.
1
Reizenstein, Richard C.
1
Rentz, Joseph O.
1
Schumann, David W.
1
Shepherd, C.David
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Business Horizons
1
Business horizons
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of quality technology : a quarterly journal of methods, applications and related topics
1
Psychology & marketing
1
Public transportation planning : 10 reports prepared for the 54th annual meeting of the Transportation Research Board
1
Views of marketing : a reader
1
more ...
less ...
Source
All
OLC EcoSci
10
ECONIS (ZBW)
6
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
French versus American Consumers' Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison
Overby, Jeffrey W.
;
Gardial, Sarah F.
;
Woodruff, Robert B.
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
4
,
pp. 437-460
Persistent link: https://www.econbiz.de/10006150366
Saved in:
2
Cognitive insights into the highly skilled or expert salesperson
Shepherd, C.David
;
Gardial, Sarah F.
;
Johnson, Michael G.
; …
- In:
Psychology & marketing
23
(
2006
)
2
,
pp. 115-138
Persistent link: https://www.econbiz.de/10006955850
Saved in:
3
Measurement of consumers' prior brand information
Woodruff, Robert B.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 258-263
Persistent link: https://www.econbiz.de/10003010733
Saved in:
4
A systematic approach to market opportunity analyses
Woodruff, Robert B.
- In:
Business horizons
19
(
1976
)
4
,
pp. 55-65
Persistent link: https://www.econbiz.de/10003010736
Saved in:
5
A systematic approach to market opportunity analyses
Woodruff, Robert B.
- In:
Views of marketing : a reader
,
(pp. 31-43)
.
1976
Persistent link: https://www.econbiz.de/10003010742
Saved in:
6
Know your customer : new approaches to understanding customer value and satisfaction
Woodruff, Robert B.
;
Gardial, Sarah Fisher
-
1996
-
Reprint.
Persistent link: https://www.econbiz.de/10004332015
Saved in:
7
The Initiators of Changes in Customers' Desired Value - Results from a Theory Building Study
Flint, Daniel J.
;
Woodruff, Robert B.
- In:
Industrial marketing management : the international …
30
(
2001
)
4
,
pp. 321-338
Persistent link: https://www.econbiz.de/10006277607
Saved in:
8
Serving the Marketing Discipline Through Journal Reviews
Woodruff, Robert B.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
3
,
pp. 327-330
Persistent link: https://www.econbiz.de/10006151034
Saved in:
9
Serving the Marketing Discipline Through Journal Reviews
Woodruff, Robert B.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
3
,
pp. 327
Persistent link: https://www.econbiz.de/10006151035
Saved in:
10
Customer Value: The Next Source for Competitive Advantage
Woodruff, Robert B.
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10006153713
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->