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Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. - In: Journal of advertising research 43 (2003) 1, pp. 96-110

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Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - In: Journal of Business Research 16 (1988) 2, pp. 133-148

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Koslow, Scott; Shamdasani, Prem N; Touchstone, Ellen E - In: Journal of Consumer Research 20 (1994) 4, pp. 575-85

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Sasser, Sheila; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-20

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Sasser, Sheila; Koslow, Scott - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 5-21

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