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Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior among New Product Managers

Maute, Manfred F.; Locander, William B. - In: Journal of business research : JBR 30 (1994) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10006744787

Behavioral processes in innovation : the effect of target, influence methods, and communication style on influence effectiveness

Maute, Manfred F. - 1988

Persistent link: https://www.econbiz.de/10004130994

The Effect of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search

Maute, Manfred F.; Forrester, William R. - 1991

Several distinctive characteristics of the way in which information is produced and disseminated suggest that simple marginal benefit/marginal cost models may be inadequate to explain decisions that consumers make about how much and what type of information to search. The concepts of search,...

Persistent link: https://www.econbiz.de/10009459059

The effect of attribute qualities on consumer decision making: a causal model of external information search

Maute, Manfred F.; Forrester, William Jr. - In: Journal of Economic Psychology 12 (1991) 4, pp. 643-666

Persistent link: https://www.econbiz.de/10005383280

The structure and determinants of consumer complaint intentions and behavior

Maute, Manfred F.; Forrester, William Jr. - In: Journal of Economic Psychology 14 (1993) 2, pp. 219-247

Persistent link: https://www.econbiz.de/10005316956

Defensive Strategies for Managing Satisfaction and Loyalty in the Service Industry

Dubé, Laurette; Maute, Manfred F. - In: Psychology & marketing 15 (1998) 8, pp. 775-792

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PROBLEM DEFINITION IN MARKETING / ED. BY : WILLIAM B. LOCANDER AND A. BENTON COCANOUGHTER

LOCANDER, WILLIAM B.; COCANOUGHTER, A. B. - 1975

Persistent link: https://www.econbiz.de/10004659643

Improving the effectiveness of persuasive communications: Matching message with functional profile

Austin Spivey, W.; Michael Munson, J.; Locander, William B. - In: Journal of Business Research 11 (1983) 2, pp. 257-269

Persistent link: https://www.econbiz.de/10005462406

Media allocation model using nonlinear benefit curves

Locander, William B.; Scamell, Richard W.; Sparkman, … - In: Journal of Business Research 6 (1978) 4, pp. 273-293

Persistent link: https://www.econbiz.de/10005466029

Emotional exhaustion and organizational deviance: Can the right job and a leader's style make a difference?

Mulki, Jay Prakash; Jaramillo, Fernando; Locander, … - In: Journal of Business Research 59 (2006) 12, pp. 1222-1230

Persistent link: https://www.econbiz.de/10005473556