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Growth and structure of employment
Reynolds, Thomas J.
- In:
The economy of New Jersey : a report prepared for the …
,
(pp. 116-149)
.
1958
Persistent link: https://www.econbiz.de/10002696126
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2
NEW PRODUCT FORECASTING WITH A PURCHASE INTENTION SURVEY
Whitlark, David B.
;
Geurts, Michael D.
;
Swenson, Michael J.
- In:
The journal of business forecasting : methods & systems
12
(
1993
)
3
,
pp. 18-21
Persistent link: https://www.econbiz.de/10006358788
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3
Using diffusion models to forecast new product sales
Geurts, Michael D.
;
Whitlark, David B.
- In:
Marketing and research today : the journal of the …
24
(
1996
)
3
,
pp. 202
Persistent link: https://www.econbiz.de/10006403616
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4
SECTION 1 - SIX WAYS TO MAKE SALES FORECASTS MORE ACCURATE
Geurts, Michael D.
;
Whitlark, David B.
- In:
The journal of business forecasting : methods & systems
18
(
1999
)
4
,
pp. 21-27
Persistent link: https://www.econbiz.de/10006291977
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5
Driving Your Market - Values research helps create a market-driving strategy.
Whitlark, David B.
;
Allred, Chad
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 33-38
Persistent link: https://www.econbiz.de/10007103246
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6
FEATURES - Using Correspondence Analysis to Map Relationships - It's time to think strategically about positioning and image data.
Whitlark, David B.
;
Smith, Scott M.
- In:
Marketing research : a magazine of management and …
13
(
2001
)
3
,
pp. 22-27
Persistent link: https://www.econbiz.de/10007112248
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7
FEATURES - Men and Women Online: What Makes Them Click? - Get to know your audience before developing an e-commerce strategy.
Smith, Scott M.
;
Whitlark, David B.
- In:
Marketing research : a magazine of management and …
13
(
2001
)
2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10007113296
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8
Pick and Choose - Pick data holds promise for measuring brand performance.
Whitlark, David B.
;
Smith, Scott M.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 8-15
Persistent link: https://www.econbiz.de/10007099436
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9
A strategic framework for developing and assessing political, social issue and corporate image advertising
Reynolds, Thomas J.
;
Westberg, Steven J.
;
Olson, Jerry C.
-
1994
Persistent link: https://www.econbiz.de/10004566090
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10
A strategic approach to measuring advertising effectiveness
Reynolds, Thomas J.
;
Olson, Jerry C.
;
Rochon, John P.
-
1994
Persistent link: https://www.econbiz.de/10004566093
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