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Applying Laddering Data to Communications Strategy and Advertising Practice
Reynolds, Thomas J.; Whitlark, David B. - In: Journal of advertising research 35 (1995) 4, pp. 9-18
Persistent link: https://www.econbiz.de/10006532646
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NEW PRODUCT FORECASTING WITH A PURCHASE INTENTION SURVEY
Whitlark, David B.; Geurts, Michael D.; Swenson, Michael J. - In: The journal of business forecasting : methods & systems 12 (1993) 3, pp. 18-21
Persistent link: https://www.econbiz.de/10006358788
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Using diffusion models to forecast new product sales
Geurts, Michael D.; Whitlark, David B. - In: Marketing and research today : the journal of the … 24 (1996) 3, pp. 202
Persistent link: https://www.econbiz.de/10006403616
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SECTION 1 - SIX WAYS TO MAKE SALES FORECASTS MORE ACCURATE
Geurts, Michael D.; Whitlark, David B. - In: The journal of business forecasting : methods & systems 18 (1999) 4, pp. 21-27
Persistent link: https://www.econbiz.de/10006291977
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Driving Your Market - Values research helps create a market-driving strategy.
Whitlark, David B.; Allred, Chad - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 33-38
Persistent link: https://www.econbiz.de/10007103246
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FEATURES - Using Correspondence Analysis to Map Relationships - It's time to think strategically about positioning and image data.
Whitlark, David B.; Smith, Scott M. - In: Marketing research : a magazine of management and … 13 (2001) 3, pp. 22-27
Persistent link: https://www.econbiz.de/10007112248
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FEATURES - Men and Women Online: What Makes Them Click? - Get to know your audience before developing an e-commerce strategy.
Smith, Scott M.; Whitlark, David B. - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10007113296
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Pick and Choose - Pick data holds promise for measuring brand performance.
Whitlark, David B.; Smith, Scott M. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 8-15
Persistent link: https://www.econbiz.de/10007099436