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Service quality, image and loyalty towards Malaysian hotels

Cham, Tat-Huei; Easvaralingam, Yalini - In: International Journal of Services, Economics and Management 4 (2012) 4, pp. 267-281

The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is...

Persistent link: https://www.econbiz.de/10010668929

Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

Fam, Kim-Shyan; Yang, Zhilin - In: Journal of Business Research 59 (2006) 2, pp. 259-267

Persistent link: https://www.econbiz.de/10005466257

Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

Fam, Kim-Shyan; Yang, Zhilin - In: Journal of business research : JBR 59 (2006) 2, pp. 259-267

Persistent link: https://www.econbiz.de/10006713655

Identifying likeable attributes: a qualitative study of television advertisements in Asia

Fam, Kim-Shyan; Waller, David S. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 38-50

Persistent link: https://www.econbiz.de/10006011066

Addressing the Advertising of Controversial Products in China: An Empirical Approach

Fam, Kim-Shyan; Waller, David; Yang, Zhilin - In: Journal of Business Ethics 88 (2009) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10004999687

Confucian/Chopsticks Marketing

Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of Business Ethics 88 (2009) 3, pp. 393-397

Persistent link: https://www.econbiz.de/10008480745

Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia

Fam, Kim-Shyan; Grohs, Reinhard - In: International marketing review 24 (2007) 5, pp. 519-538

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Perceptions of Offensive Advertising Elements: A China-U.S. Comparison

Waller, David; Christy, Timothy; Fam, Kim-Shyan - In: Journal of East-West business 14 (2008) 3-4, pp. 325-344

Persistent link: https://www.econbiz.de/10008176821

Confucian/Chopsticks Marketing

Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398

Persistent link: https://www.econbiz.de/10008370187

Addressing the Advertising of Controversial Products in China: An Empirical Approach

Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10008254298