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Forecasting product sales with conjoint analysis data
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 175-182
Persistent link: https://www.econbiz.de/10003751381
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Growth and structure of employment
Reynolds, Thomas J.
- In:
The economy of New Jersey : a report prepared for the …
,
(pp. 116-149)
.
1958
Persistent link: https://www.econbiz.de/10002696126
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Leadership of the nonprofit strategy development process
Reynolds, Thomas J.
- In:
Improving leadership in nonprofit organizations
,
(pp. 207-218)
.
2009
Persistent link: https://www.econbiz.de/10003800368
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4
Using flow-through and diffusion models to forecast new product sales
Geurts, Michael D.
;
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 139-143
Persistent link: https://www.econbiz.de/10003751365
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5
Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David
;
Christensen, Glenn L.
;
Whitlark, …
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
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6
Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
Whitlark, David B.
;
Smith, Scott M.
- In:
Conjoint measurement : methods and applications
,
(pp. 363-370)
.
2007
Persistent link: https://www.econbiz.de/10003544699
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7
Laddering : extending the repertory grid methodology to construct attribute-consequence-value hierarchies
Reynolds, Thomas J.
;
Gutman, Jonathan
- In:
Personal values and consumer psychology
,
(pp. 155-167)
.
1984
Persistent link: https://www.econbiz.de/10002696127
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8
Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.
;
Reynolds, Thomas J.
;
Reynolds, Kate
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
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9
Laddering theory, method, analysis and interpretation
Reynolds, Thomas J.
;
Gutman, Jonathan
-
2009
Persistent link: https://www.econbiz.de/10003793892
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10
A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Phillips, Joan M.
;
Reynolds, Thomas J.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003828392
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