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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas

Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170

Persistent link: https://www.econbiz.de/10010343486

Striking the right balance : how to design, implement, and operationalize customer experience management programs

Klaus, Philipp; Edvardsson, Bo - In: Managing consumer services : factory or theater?, (pp. 69-89). 2014

Persistent link: https://www.econbiz.de/10010478149

Where is customer experience (CX) research heading? : a personal commentary

Klaus, Philipp - In: The journal of services marketing 37 (2023) 6, pp. 700-705

Persistent link: https://www.econbiz.de/10014314392

The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457

Persistent link: https://www.econbiz.de/10010198163

Towards practical relevance : delivering superior firm performance through digital customer experience strategies

Klaus, Philipp - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 306-316

Persistent link: https://www.econbiz.de/10010385968

Produktionssystem Kulturwirtschaft : [ein Bericht über die Situation in Zürich]

Klaus, Philipp - In: Schweizer Monatshefte : Zeitschrift für Politik, … 86 (2006) 5/6, pp. 28-29

Die Kultur ist ein wichtiger Standortfaktor geworden, und die Kulturwirtschaft gilt in vielen Regionen als Hoffnungsträgerin für die Beschäftigungsentwicklung. Ein Bericht über die Situation in Zürich.

Persistent link: https://www.econbiz.de/10003346426

Luxury patient experience (LPX) : review, conceptualization, and future research directions

Klaus, Philipp - In: The service industries journal 38 (2018) 1/2, pp. 87-98

Persistent link: https://www.econbiz.de/10011848030

The sorrows of methods researchers

Kuppelwieser, Volker; Klaus, Philipp - In: The journal of services marketing 39 (2025) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10015207228

New insights from practice : exploring online channel management strategies and the use of social media a market research tool

Klaus, Philipp - In: International journal of market research : JMRS ; the … 55 (2013) 6, pp. 829-850

Persistent link: https://www.econbiz.de/10010230201

Are you providing the "right" customer experience? : the case of Banca Popolare di Bari

Klaus, Philipp; Gorgoglione, Michele; Buonamassa, Daniela; … - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 506-528

Persistent link: https://www.econbiz.de/10010200806