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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana L.; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif; D'Souza, Clare; Sullivan … - In: International marketing review 34 (2017) 6, pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
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Affective factors influencing responses to international brand alliances
Shi, Tiebing; Guang, Tian; Tu, Zhiling; Lim, Chi Lo - In: Marketing intelligence & planning 40 (2022) 5, pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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The impact of consumer animosity on country-of-origin effect : evidence from the political event of Chinese opposing Japan's UN bid
Meng, Juan; Yan, Meng; Liu, Matthew Tuingchi - In: Journal of euromarketing 21 (2012) 4, pp. 219-227
Persistent link: https://www.econbiz.de/10009755854
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The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
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Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas; El Banna, Alia; Murphy, Steven A. - In: Journal of international marketing 25 (2017) 3, pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504