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Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; … - In: International journal of electronic business 14 (2018) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
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Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne; Bannour, Karim-Patrick; Vogl, Elisabeth - 2014 - 3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
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The determinants of continuous use of social networking sites : an empirical study on Taiwanese journal-type bloggers' continuous self-disclosure behavior
Ko, Hsiu-Chia - In: Electronic commerce research and applications 12 (2013) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10010504885
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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Mining online communities to inform strategic messaging : practical methods to identify community-level insights
Benigni, Matthew; Joseph, Kenneth; Carley, Kathleen M. - In: Computational and mathematical organization theory 24 (2018) 2, pp. 224-242
Persistent link: https://www.econbiz.de/10011856237
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Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
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Climb or jump : status-based seeding in user-generated content networks
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 56 (2019) 3, pp. 361-378
Persistent link: https://www.econbiz.de/10012177412