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Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
Sasser, Shelia L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10007874357
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Effective Reach and Frequency: Does It Really Make Sense?
Cannon, Hugh M.; Riordan, Edward A. - In: Journal of advertising research 34 (1994) 2, pp. 19-28
Persistent link: https://www.econbiz.de/10006536623
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PAPERS - Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentially Lead to Increased Consumer Skepticism
Koslow, Scott - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 245-268
Persistent link: https://www.econbiz.de/10006184385
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Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
Koslow, Scott; Shamdasani, Prem N.; Touchstone, Ellen E. - In: Journal of consumer research : JCR ; an … 20 (1994) 4, pp. 575-585
Persistent link: https://www.econbiz.de/10006684233
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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-20
Persistent link: https://www.econbiz.de/10008167915
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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila; Koslow, Scott - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 5-21
Persistent link: https://www.econbiz.de/10009976370
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SHOPPING DATA - What Scanner-Panel Data Tell Us about Advertising: A Detective Story with a Dark Twist
Koslow, Scott; Tellis, Gerard J - In: Journal of advertising research 51 (2011) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10008993731
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Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309
Persistent link: https://www.econbiz.de/10008301594
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10008420160