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Does It Pay to Shock? Reaction...
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Dahl, Darren W.
24
Manchanda, Rajesh V.
9
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6
Frankenberger, Kristina D.
6
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3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research : JMR
5
Journal of business research : JBR
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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GfK marketing intelligence review
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International review on public and non-profit marketing
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OLC EcoSci
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3D ISSUE-STUDENTS - Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
Dahl, Darren W.
;
Frankenberger, Kristina D.
; …
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10006505682
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2
The Influence of a Mere Social Presence in a Retail Context
Argo, Jennifer J.
;
Dahl, Darren W.
;
Manchanda, Rajesh V.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
2
,
pp. 207-212
Persistent link: https://www.econbiz.de/10006642822
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3
Embarrassment In Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
Dahl, Darren W.
;
Manchanda, Rajesh V.
;
Argo, Jennifer J.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 473-481
Persistent link: https://www.econbiz.de/10006656183
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4
The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
Graham, Roger C.
;
Frankenberger, Kristina D.
- In:
Journal of business research : JBR
50
(
2000
)
2
,
pp. 149-156
Persistent link: https://www.econbiz.de/10006727744
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5
Using Behavioral Decision Theory to Assess Advertisement Recognition Tasks by Level of Difficulty
Frankenberger, Kristina D.
;
Albaum, Gerald S.
- In:
Psychology & marketing
14
(
1997
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10006999528
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6
Does Consumer Knowledge Affect Consumer Responses to Advertised Reference Price Claims?
Frankenberger, Kristina D.
;
Liu, Ruiming
- In:
Psychology & marketing
11
(
1994
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10007010093
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7
Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications
Frankenberger, Kristina D.
;
Sukhdial, Ajay S.
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10007091672
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8
Should firms increase advertising expenditures during recessions? : Report No. 03-113
Frankenberger, Kristina D.
;
Graham, Roger C.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10009893394
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9
Comparing the effectiveness of fixed and discounted prices in the US and South Korea
Suri, Rajneesh
;
Manchanda, Rajesh V.
;
Lee, Sungho
- In:
International journal of retail & distribution management
32
(
2004
)
6-7
,
pp. 328-339
Persistent link: https://www.econbiz.de/10006428803
Saved in:
10
Comparing the effectiveness of fixed and discounted prices in the US and South Korea
Suri, Rajneesh
;
Manchanda, Rajesh V.
;
Lee, Sungho
- In:
International journal of retail & distribution management
32
(
2004
)
6
,
pp. 328
Persistent link: https://www.econbiz.de/10006429005
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