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Franke, George R.
22
Mothersbaugh, David L.
14
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12
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7
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4
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3
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Journal of business research : JBR
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing theory and practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
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Journal of retailing
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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OLC EcoSci
ECONIS (ZBW)
63
Other ZBW resources
14
RePEc
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USB Cologne (EcoSocSci)
1
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Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus In Ad Processing
Mothersbaugh, David L.
;
Huhmann, Bruce A.
;
Franke, George R.
- In:
Journal of consumer research : JCR ; an …
28
(
2002
)
4
,
pp. 589-602
Persistent link: https://www.econbiz.de/10006655421
Saved in:
2
Print advertising: Executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-855
Persistent link: https://www.econbiz.de/10009967327
Saved in:
3
Appeals in Korean magazine advertising: A content analysis and cross-cultural comparison
Jeon, Woochang
;
Franke, George R.
;
Huhmann, Bruce A.
; …
- In:
Asia Pacific journal of management : APJM ; a …
16
(
1999
)
2
,
pp. 249-258
Persistent link: https://www.econbiz.de/10006388898
Saved in:
4
Switching Barriers and Repurchase Intentions in Services
Jones, Michael A.
;
Mothersbaugh, David L.
;
Beatty, Sharon E.
- In:
Journal of retailing
76
(
2000
)
2
,
pp. 259
Persistent link: https://www.econbiz.de/10006623698
Saved in:
5
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Heath, Timothy B.
;
Ryu, Gangseog
;
Chatterjee, Subimal
; …
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006660730
Saved in:
6
Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
Jones, Michael A.
;
Mothersbaugh, David L.
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
55
(
2002
)
6
,
pp. 441-450
Persistent link: https://www.econbiz.de/10006723564
Saved in:
7
B ORGANIZATIONAL BEHAVIOR - Why customers stay: Measuring the underlying dimensions Bz:140 of services switching costs and managing their differential strategic outcomes
Jones, Michael A.
;
Mothersbaugh, David L.
;
Beatty, Sharon E.
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
2
,
pp. 149-152
Persistent link: https://www.econbiz.de/10006506756
Saved in:
8
Perceived Time Pressure and Recommended Dietary Practices: The Moderating Effect of Knowledge of Nutrition
Mothersbaugh, David L.
;
Herrmann, Robert O.
;
Warland, Rex H.
- In:
Journal of consumer affairs : official publication of …
27
(
1993
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10006223851
Saved in:
9
Consumer Knowledge Assessment
Park, C.Whan
;
Mothersbaugh, David L.
;
Feick, Lawrence
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10006684221
Saved in:
10
Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive Setting
Heath, Timothy B.
;
McCarthy, Michael S.
;
Mothersbaugh, …
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 520-534
Persistent link: https://www.econbiz.de/10006684237
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