Narrow search
Showing 1 - 10 of 16
Cover Image
MARKETING - Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges
Marmorstein, Howard; Rossomme, Jeanne; Sarel, Dan - In: California management review : CMR 45 (2003) 3, pp. 147
Persistent link: https://www.econbiz.de/10006613214
Cover Image
MARKETING - Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges
Marmorstein, Howard; Rossomme, Jeanne; Sarel, Dan - In: California management review : CMR 45 (2003) 3, pp. 147
Persistent link: https://www.econbiz.de/10006613227
Cover Image
Managing the delayed service encounter: The role of employee action and customer prior experience
Sarel, Dan; Marmorstein, Howard - In: The journal of services marketing 12 (1998) 2-3, pp. 195-208
Persistent link: https://www.econbiz.de/10007354950
Cover Image
The Hunt-Vitell General Theory of Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?
Vermillion, Leslie J.; Lassar, Walfried M.; Winsor, … - In: Journal of business ethics : JOBE 41 (2002) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10006891824
Cover Image
The Role of Personalization in Service Encounters
Mittal, Banwari; Lassar, Walfried M. - In: Journal of retailing 72 (1996) 1, pp. 95
Persistent link: https://www.econbiz.de/10006631636
Cover Image
Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies
Lassar, Walfried M.; Folkes, Valerie S.; Grewal, Dhruv; … - In: Journal of business research : JBR 42 (1998) 3, pp. 265-270
Persistent link: https://www.econbiz.de/10006733305
Cover Image
Determinants of Distribution Intensity
Frazier, Gary L.; Lassar, Walfried M. - In: Journal of marketing 60 (1996) 4, pp. 39-51
Persistent link: https://www.econbiz.de/10005991250
Cover Image
Hispanic vs non-Hispanic response to online self-service tasks: implications for perceived quality and patronage intentions
Miyazaki, Anthony D.; Lassar, Walfried M.; Taylor, … - In: The journal of services marketing 21 (2007) 7, pp. 520-529
Persistent link: https://www.econbiz.de/10007870575
Cover Image
PRACTICE MANAGEMENT - Developing a CRM Strategy in Your Firm - In challenging times, a sound CRM strategy can improve a firm's ability to thrive.
Lassar, Walfried M.; Lassar, Sharon S.; Rauseo, Nancy A. - In: Journal of accountancy : publication of the American … 206 (2008) 2, pp. 68
Persistent link: https://www.econbiz.de/10008088369
Cover Image
Number 3 - Service quality perspectives and satisfaction in private banking
Lassar, Walfried M.; Manolis, Chris; Winsor, Robert D. - In: The journal of services marketing 14 (2000) 2-3, pp. 244-271
Persistent link: https://www.econbiz.de/10007117963