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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeong-Heui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10009893443
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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Monga, Alokparna Basu; John, Deborah Roedder - In: Journal of marketing 74 (2010) 3, pp. 80-93
Persistent link: https://www.econbiz.de/10008410561
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The Negative Impact of Extensions: Can Flagship Products Be Diluted
John, Deborah Roedder; Loken, Barbara; Joiner, Christopher - In: Journal of marketing 62 (1998) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10005979234
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Diluting Brand Beliefs: When do Brand Extensions have a Negative Impact?
Loken, Barbara; Roedder John, Deborah - In: Journal of marketing 57 (1993) 3, pp. 71-84
Persistent link: https://www.econbiz.de/10006008199
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Effects of Temporal and Social Distance on Consumer Evaluations
Kim, Kyeongheui; Zhang, Meng; Li, Xiuping - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 706
Persistent link: https://www.econbiz.de/10008151101
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Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10007992527
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Blending Cobrand Personalities: An Examination of the Complex Self
Monga, Alokparna Basu; Lau-Gesk, Loraine - In: Journal of marketing research : JMR 44 (2007) 3, pp. 389-400
Persistent link: https://www.econbiz.de/10007751285
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Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10010134497
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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
Peck, Joann; Loken, Barbara - In: Psychology & marketing 21 (2004) 6, pp. 425-442
Persistent link: https://www.econbiz.de/10006964100
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Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research
John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 26 (1999) 3, pp. 183-213
Persistent link: https://www.econbiz.de/10006664576