Narrow search
Showing 1 - 10 of 22
Cover Image
Low socioeconomic class and consumer complexity expectations for new product technology
Trujillo, Carlos A.; Barrios, Andrés; Camacho, Sonia M.; … - In: Journal of business research : JBR 63 (2010) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10008412205
Cover Image
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10008065251
Cover Image
On the sociocognitive dynamics between categories and product models in mature markets
Rosa, José Antonio; Judson, Kimberly M.; Porac, Joseph F. - In: Journal of business research : JBR 58 (2005) 1, pp. 62-69
Persistent link: https://www.econbiz.de/10006714005
Cover Image
Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development
Rosa, José Antonio; Spanjol, Jelena - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 197-216
Persistent link: https://www.econbiz.de/10006150065
Cover Image
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Viswanathan, Madhubalan; Rosa, José Antonio; Harris, … - In: Journal of marketing 69 (2005) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10005919155
Cover Image
Section II: How Do Markets Function and Evolve? - Sociocognitive Dynamics in a Product Market
Rosa, José Antonio; Porac, Joseph F.; Runser-Spanjol, … - In: Journal of marketing 63 (1999), pp. 64-77
Persistent link: https://www.econbiz.de/10005964042
Cover Image
Marketing Education for the Next Four Billion: Challenges and Innovations
Rosa, José Antonio - In: Journal of marketing education : JME 34 (2012) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10009848772
Cover Image
Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P.; Ruth, Julie A.; Sridharan, Srinivas - In: Journal of business research : JBR 66 (2013) 8, pp. 1195-1202
Persistent link: https://www.econbiz.de/10010119597
Cover Image
Involving mind, body, and friends: Management that engenders creativity
Rosa, José Antonio; Qualls, William J.; Fuentes, Carlos - In: Journal of business research : JBR 61 (2008) 6, pp. 631-639
Persistent link: https://www.econbiz.de/10007991397
Cover Image
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Bohlmann, Jonathan D.; Rosa, José Antonio; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 25 (2006) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10007284414