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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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Double jeopardy in brand defection
Wright, Malcolm; Riebe, Erica - In: European journal of marketing : EJM 44 (2010) 6, pp. 860-874
Persistent link: https://www.econbiz.de/10008762862
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Double jeopardy in brand defection
Wright, Malcolm; Riebe, Erica - In: European journal of marketing : EJM 44 (2010) 6, pp. 860-874
Persistent link: https://www.econbiz.de/10008418452
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More Mutter About Clutter: Extending Empirical Generalizations to Facebook
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 53 (2013) 2, pp. 186-191
Persistent link: https://www.econbiz.de/10010145081
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What's Not to "Like?" Can a Facebook Fan Base Give a Brand the Advertising Reach it Needs?
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 52 (2012) 2, pp. 262-270
Persistent link: https://www.econbiz.de/10009998280
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Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
Wright, Malcolm; Sharp, Anne; Sharp, Byron - In: International journal of research in marketing : IJRM ; … 19 (2002) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10006176360
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How Clutter Affects Advertising Effectiveness
Hammer, Peter; Riebe, Erica; Kennedy, Rachel - In: Journal of advertising research 49 (2009) 2, pp. 159-163
Persistent link: https://www.econbiz.de/10008273046
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Recall of radio advertising in low and high advertising clutter formats
Riebe, Erica; Dawes, John - In: International journal of advertising : the quarterly … 25 (2006) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10008115712
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The impact of media fragmentation on audience targeting: An empirical generalisation approach
Nelson-Field, Karen; Riebe, Erica - In: Journal of marketing communications 17 (2011) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10008812944
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SPECIAL ISSUE: REPLICATION RESEARCH - Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
Macdonald, Emma K.; Sharp, Byron M. - In: Journal of business research : JBR 48 (2000) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10006728988