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Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10010104402
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael; … - In: MSI reports : working paper series (2009) 4, pp. 49-76
Persistent link: https://www.econbiz.de/10009893545
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Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety
Tarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu; … - In: Journal of marketing education : JME 35 (2013) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10010095485
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An Empirical Analysis of Determinants of Retailer Pricing Strategy - This study shows the importance of competition in determining all aspects of a retailer's pricing strategy.
Shankar, Venkatesh; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 28-49
Persistent link: https://www.econbiz.de/10006882478
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An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.; Shankar, Venkatesh - In: Journal of retailing 79 (2003) 4, pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
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A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
Smith, Amy K.; Bolton, Ruth N.; Wagner, Janet - In: Journal of marketing research : JMR 36 (1999) 3, pp. 356-372
Persistent link: https://www.econbiz.de/10006665768
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A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
Bolton, Ruth N.; Lemon, Katherine N. - In: Journal of marketing research : JMR 36 (1999) 2, pp. 171-186
Persistent link: https://www.econbiz.de/10006666718
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A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 17 (1998) 1, pp. 45-65
Persistent link: https://www.econbiz.de/10006919592
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Bolton, Ruth N.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 32 (2004) 3, pp. 271-292
Persistent link: https://www.econbiz.de/10006150593
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The Effect of Customers' Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments
Smith, Amy K.; Bolton, Ruth N. - In: Journal of the Academy of Marketing Science 30 (2002) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006151786