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2
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Huber, Joel
34
Oppewal, Harmen
25
Bell, Jason
7
Viscusi, W.Kip
7
Magat, Wesley A.
4
Decker, Reinhold
3
Ding, Min
3
Louviere, Jordan J.
3
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3
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3
Timmermans, Harry
3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of risk and uncertainty : JRU
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Environment & planning / A
2
Environmental & resource economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Operations research, Management science : OR MS ; the international literature digest
2
Southern economic journal
2
Working paper / National Bureau of Economic Research, Inc
2
European journal of marketing : EJM
1
GfK marketing intelligence review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of the Market Research Society : JMRS
1
Land economics : a quarterly journal of planning, housing & public utilities
1
Marketing : ZFP ; journal of research and management
1
Marketing research : a magazine of management and applications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Qualitative market research : an international journal
1
Review of environmental economics and policy
1
Technological forecasting & social change : an international journal
1
The American economic review
1
The journal of real estate finance and economics
1
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OLC EcoSci
ECONIS (ZBW)
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EconStor
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USB Cologne (business full texts)
1
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Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin
;
Heinzle, Stefanie Lena
;
Decker, Reinhold
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 223-231
Persistent link: https://www.econbiz.de/10010121761
Saved in:
2
An empirical comparison of the Adaptive Self-Explicated approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) and Adaptive Conjoint Analysis (ACA)
Meißner, Martin
;
Decker, Reinhold
;
Adam, Nadine
- In:
Journal of business economics : JBE
81
(
2011
)
4
,
pp. 423-447
Persistent link: https://www.econbiz.de/10008930175
Saved in:
3
Abhandlungen Ein empirischer Vergleich der Prozessaufzeichnungsmethoden — Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse.
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10008454917
Saved in:
4
Predicting the Duration of Theme Park Visitors' Activities: An Ordered Logit Model Using Conjoint Choice Data
Kemperman, Astrid
;
Borgers, Aloys
;
Oppewal, Harmen
; …
- In:
Journal of travel research : a quarterly publication of …
41
(
2003
)
4
,
pp. 375-384
Persistent link: https://www.econbiz.de/10006888764
Saved in:
5
Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach
Koelemeijer, Kitty
;
Oppewal, Harmen
- In:
Journal of retailing
75
(
1999
)
3
,
pp. 319-346
Persistent link: https://www.econbiz.de/10006626042
Saved in:
6
Modeling Hierarchical Conjoint Processes With Integrated Choice Experiments
Oppewal, Harmen
;
Louviere, Jordan
;
Timmermans, Harry
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10006687066
Saved in:
7
Ratings-based versus choice-based latent class conjoint models
Vriens, Marco
;
Oppewal, Harmen
;
Wedel, Michael
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
3
,
pp. 237-248
Persistent link: https://www.econbiz.de/10006700626
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8
A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects
Arentze, Theo A.
;
Oppewal, Harmen
;
Timmermans, Harry J.P.
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 109-115
Persistent link: https://www.econbiz.de/10006641604
Saved in:
9
Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends
Oppewal, Harmen
;
Louviere, Jordan J.
;
Timmermans, Harry J.P.
- In:
Journal of business research : JBR
50
(
2000
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10006727363
Saved in:
10
More choice is better: Effects of assortment size and composition on assortment evaluation
Oppewal, Harmen
;
Koelemeijer, Kitty
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10006162448
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