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Fam, Kim-Shyan
17
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7
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5
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3
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3
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Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Islamic marketing : JIMA
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
International journal of services, economics and management
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1
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1
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1
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1
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The international review of retail, distribution and consumer research
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
172
Other ZBW resources
49
RePEc
4
EconStor
1
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1
Service quality, image and loyalty towards Malaysian hotels
Cham, Tat-Huei
;
Easvaralingam, Yalini
- In:
International journal of services, economics and management
4
(
2012
)
3
,
pp. 267-281
Persistent link: https://www.econbiz.de/10010117514
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2
Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan
;
Yang, Zhilin
- In:
Journal of business research : JBR
59
(
2006
)
2
,
pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
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3
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan
;
Waller, David S.
- In:
Qualitative market research : an international journal
9
(
2006
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
Saved in:
4
Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee
;
Fam, Kim-shyan
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010159523
Saved in:
5
Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
Fam, Kim-Shyan
;
Grohs, Reinhard
- In:
International marketing review
24
(
2007
)
5
,
pp. 519-538
Persistent link: https://www.econbiz.de/10007797764
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6
Perceptions of Offensive Advertising Elements: A China-U.S. Comparison
Waller, David
;
Christy, Timothy
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3-4
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008176821
Saved in:
7
Confucian/Chopsticks Marketing
Fam, Kim-Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2010
)
3
,
pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
Saved in:
8
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
Saved in:
9
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-Choy
;
Holdsworth, David K.
;
Li, Yongqiang
; …
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10008262087
Saved in:
10
Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
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