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31
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28
English
3
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Lemon, Katherine N.
27
Rust, Roland T.
9
Verhoef, Peter C.
6
Zeithaml, Valarie A.
6
Bolton, Ruth N.
5
Sajtos, Laszlo
4
Bramlett, Matthew D.
2
Hogan, John E.
2
Hooley, Graham
2
Parasuraman, A.
2
Roggeveen, Anne
2
Schlesinger, Leonard A.
2
Theoharakis, Vasilis
2
Tsiros, Michael
2
Bone, Sterling A.
1
Boone, Derrick S.
1
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1
Davis, Lenita M.
1
Davis, Robert
1
DeTienne, Kristen B.
1
Huang, Ming-Hui
1
Kreis, Henning
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
White, Tiffany Barnett
1
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1
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1
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1
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Journal of retailing
4
Journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
California management review : CMR
1
European management journal : publ. twice a year for the Scottish Business School
1
Harvard business review : HBR
1
Journal of business market management : jbm
1
Journal of the Academy of Marketing Science
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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OLC EcoSci
ECONIS (ZBW)
86
Other ZBW resources
12
RePEc
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USB Cologne (EcoSocSci)
3
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The strategic role of relational capabilities in the business-to-business service profit chain
Theoharakis, Vasilis
;
Sajtos, Laszlo
;
Hooley, Graham
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 914-924
Persistent link: https://www.econbiz.de/10008332354
Saved in:
2
Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10008107592
Saved in:
3
Diagnosing the impact of patronage concentration and cross-buying in retail banking
Sajtos, Laszlo
;
Kreis, Henning
- In:
Journal of business market management : jbm
4
(
2010
)
3
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009037777
Saved in:
4
The strategic role of relational capabilities in the business-to-business service profit chain
Theoharakis, Vasilis
;
Sajtos, Laszlo
;
Hooley, Graham
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 914-925
Persistent link: https://www.econbiz.de/10008889838
Saved in:
5
Customer Relationship Management - The Customer Pyramid: - Creating and Serving Profitable Customers
Zeithaml, Valarie A.
;
Rust, Roland T.
;
Lemon, Katherine N.
- In:
California management review : CMR
43
(
2001
)
4
,
pp. 118-142
Persistent link: https://www.econbiz.de/10006619187
Saved in:
6
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
Lemon, Katherine N.
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10006654135
Saved in:
7
A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
Bolton, Ruth N.
;
Lemon, Katherine N.
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10006666718
Saved in:
8
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
Hogan, John E.
;
Lemon, Katherine N.
;
Libai, Barak
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10006503564
Saved in:
9
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Boone, Derrick S.
;
Lemon, Katherine N.
;
Staelin, Richard
- In:
The journal of product innovation management : an …
18
(
2001
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10006278329
Saved in:
10
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
3
,
pp. 271-292
Persistent link: https://www.econbiz.de/10006150593
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