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Artificial intelligence for marketing management

Thaichon, Park (ed.); Quach, Sara (ed.) - 2023

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Contributors' bios -- Part I Overview of AI -- 1 Introduction to artificial intelligence (AI): Definition and scope of AI -- 2 The growth of marketing research in artificial intelligence (AI):...

Persistent link: https://www.econbiz.de/10014022703

The dark side of artificial intelligence in marketing : meta-analytics review

Barari, Mojtaba; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1234-1256

Persistent link: https://www.econbiz.de/10015056983

Digital technologies : tensions in privacy and data

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

Persistent link: https://www.econbiz.de/10013463929

Ethical and sustainability issues of Artificial Intelligence (AI) in the luxury industry

Ferm, Lars-Erik Casper; Shawky, Sara; Thaichon, Park; … - In: Luxury marketing, sustainability and technology : the …, (pp. 37-52). 2023

Persistent link: https://www.econbiz.de/10014484446

Using text and image mining to study how actor engagement creates value in the sharing economy

Barari, Mojtaba; Ross, Mitchell; Quach, Sara; … - In: European journal of marketing 58 (2024) 8, pp. 1858-1887

Persistent link: https://www.econbiz.de/10015198392

Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice

Arachchige, Jaliya Amarasinghe; Quach, Sara; Roca, Eduardo - In: Journal of consumer behaviour 21 (2022) 5, pp. 1057-1074

Persistent link: https://www.econbiz.de/10013413121

Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective

Barari, Mojtaba; Ross, Mitchell; Quach, Sara; … - In: International marketing review 40 (2023) 6, pp. 1409-1431

Persistent link: https://www.econbiz.de/10014470381

Unpacking service failures in artificial intelligence : future research directions

Chopra, Ritika; Bhardwaj, Seema; Thaichon, Park; Nair, Kiran - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 349-364

Persistent link: https://www.econbiz.de/10015211060

Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience

Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021

Persistent link: https://www.econbiz.de/10012585849

Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience

Hasan, Rakibul; Weaven, Scott; Thaichon, Park - In: Developing digital marketing : relationship perspectives, (pp. 135-153). 2021

Persistent link: https://www.econbiz.de/10012586399