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Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases
Hippner, Hajo (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Categorizing cruise lines by passenger perceived experience
Li, Yiwei; Kwortnik, Robert - In: Journal of travel research : a quarterly publication of … 56 (2017) 7, pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
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Applying data mining method for marketing purpose in social networks : case of Tebyan
Sharifian, Hani; Ashtiani, Mohammad Meisam Danesh; … - In: International journal of electronic marketing and … 8 (2017) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
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360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin; Sonmezer, Eric; Maron, Matthew; Ruble, … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
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Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.; Llorente, Roberto; Morant, … - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
Persistent link: https://www.econbiz.de/10011520759
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Special issue on data analytics for marketing intelligence
Chern, Ching-Chin (contributor) - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
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Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 24 (2018) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10012051625