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An examination of sales promot...
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China
Consumer behaviour
39
Konsumentenverhalten
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Advertising
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Cultural identity
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Kulturelle Identität
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Marketing
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New Zealand
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Advertising effects
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Asia
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Neuseeland
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Marketingmanagement
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Retail trade
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Religion
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Werbung
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Asien
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Customer satisfaction
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Dienstleistungsqualität
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Islam
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Jugendliche
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Kundenzufriedenheit
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National culture
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Nationalkultur
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Service quality
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Youth
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Air pollution
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Beziehungsmarketing
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Environmental policy
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Firm performance
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Food consumption
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Higher education institution
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Hong Kong
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India
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Islamic finance
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Fam, Kim-Shyan
13
Yang, Lin
8
Waller, David S.
4
Yang, Zhilin
4
Cheung, Wah-leung
2
West, Douglas C.
2
Bardakci, Ahmet
1
Che, Yu
1
Chen, Mengqi
1
Christy, Timothy P.
1
Chung, Kim
1
Chung, Kim Choy
1
Cunningham, James
1
Cyril de Run, Ernest
1
Edu, Tudor
1
Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan
1
Fam, Kim
1
Fang, Yuan
1
Fon Sim Ong
1
Gao, Yuan
1
Gazley, Aaron
1
Gray, Vaughan
1
Grohs, Reinhard
1
He, Jian
1
Holdsworth, David K.
1
Huang, Wei
1
Kadirov, Djavlonbek
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Ke, Jiannan
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Kim, Woohyoung
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Krisjanous, Jayne
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Li, Jiankun
1
Li, Qi
1
Li, Shanjun
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Li, Yang
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Li, Yiming
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Li, Yongqiang
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Lin, Yang
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Lin, Zhibin
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Liu, Yanyan
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
China economic journal : the official journal of the China Center for Economic Research (CCER) at Peking University
1
Economic research
1
Energy economics
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Chinese culture and management : IJCCM
1
International journal of entrepreneurial behavior & research
1
Journal of Business Ethics
1
Journal of East-West business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
Management decision : MD
1
Nankai business review international
1
Omega : the international journal of management science
1
Research in international business and finance
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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2
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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3
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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4
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
5
Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue
;
Yang, Zhilin
;
Li, Yongqiang
;
Fam, Kim-Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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6
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim-Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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7
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim-Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
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8
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
9
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim-Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
10
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
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