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Consumer behaviour
Marketing
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12
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12
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Michel, Stefan
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Journal of business research : JBR
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1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of customer behaviour
1
Journal of marketing
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Louisiana State University. College of Business Administration. Division of Research. Occasional paper no. 15
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Operations management : a strategic approach
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ECONIS (ZBW)
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1
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
2
Qualitätsunterschiede zwischen Dienstleistungen und Eigenleistungen (Prosuming) als Herausforderung für Dienstleister
Michel, Stefan
- In:
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
,
(pp. 71-86)
.
2000
Persistent link: https://www.econbiz.de/10001470234
Saved in:
3
Transformative service research : an agenda for the future
Anderson, Laurel
;
Ostrom, Amy L.
;
Corus, Canan
;
Fisk, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
Saved in:
4
How do you feel today? : managing patient emotions during health care experiences to enhance well-being
McColl-Kennedy, Janet R.
;
Danaher, Tracey S.
;
Gallan, …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 247-259
Persistent link: https://www.econbiz.de/10011745308
Saved in:
5
Exploring customer engagement tensions when pursuing responsible business practices
Gallan, Andrew S.
;
Hildebrand, Diogo
;
Loureiro, Yuliya …
- In:
Journal of service management
35
(
2024
)
4
,
pp. 464-489
Persistent link: https://www.econbiz.de/10015078048
Saved in:
6
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
7
The unique problems of low-income consumers
Brown, Stephen Walter
-
1973
Persistent link: https://www.econbiz.de/10000548407
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8
Prosuming-Marketing : Konzeption und Anwendung
Michel, Stefan
-
1996
Persistent link: https://www.econbiz.de/10000956431
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9
Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
Saved in:
10
Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
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