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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
40
Advertising
21
China
17
Advertising effects
15
Werbewirkung
15
Werbung
14
Cultural identity
12
Kulturelle Identität
12
Marketing
10
Asia
9
Marketing management
9
Religion
9
Marketingmanagement
8
Australia
7
Social Web
7
Social web
7
Asien
6
Einzelhandel
6
Ethics
6
Islam
6
Jugendliche
6
National culture
6
Nationalkultur
6
Retail trade
6
Youth
6
Customer satisfaction
5
Food consumption
5
Higher education institution
5
Hochschule
5
Hong Kong
5
India
5
International marketing
5
Internationales Marketing
5
Islamic finance
5
Islamisches Finanzsystem
5
Kundenzufriedenheit
5
New Zealand
5
Sales promotion
5
Social values
5
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Online availability
All
Undetermined
22
Free
2
Type of publication
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Article
36
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
35
Aufsatz in Zeitschrift
35
Collection of articles of several authors
3
Sammelwerk
3
research-article
2
Aufsatz im Buch
1
Book section
1
Konferenzschrift
1
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Language
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English
42
Author
All
Fam, Kim-Shyan
31
Waller, David
8
Hiram Ting
4
Seo, Yuri
4
Cheah, Jun-Hwa
3
Holdsworth, David K.
3
Waller, David S.
3
Buchanan-Oliver, Margo
2
Chung, Kim Choy
2
Edu, Tudor
2
Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan
2
Fam, Kim
2
Grohs, Reinhard
2
Li, Qi
2
Liu, Yang
2
McNeill, Lisa S.
2
Negricea, Costel
2
Noguti, Valeria
2
Richard, James E.
2
S. Waller, David
2
Thaichon, Park
2
Zaharia, Razvan
2
Zhang, Honghong
2
Bazylewich, Martin
1
Boon Liat Cheng
1
Cham, Tat Huei
1
Chan, Kaye
1
Cheung, Wah-leung
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chung, Kim
1
Chung, Kim-choy
1
Cruz, Angela Gracia B.
1
Cyril de Run, Ernest
1
Dai, Xin
1
Deshpande, Sameer
1
Devi, Karishma Kavita
1
Ding, Zhonghui
1
Erdogan, B. Zafer
1
Gazley, Aaron
1
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Institution
All
MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
1
Published in...
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Asia Pacific journal of marketing and logistics
3
Asia Pacific Journal of Marketing and Logistics
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]
1
Economic research
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
International journal of market research
1
Journal of Asia Pacific business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Scientific publication
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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Source
All
ECONIS (ZBW)
40
Other ZBW resources
2
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1
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
2
Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
3
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
4
Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
5
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
6
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
7
Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
Saved in:
8
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim-Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
9
An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin
;
Cheung, Wah-leung
;
Henry, James
;
Guthrie, John
; …
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
Saved in:
10
The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan
;
Goh, Tiong
;
Fam, Kim-Shyan
;
Yang, Xue
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009539258
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