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Consumer behaviour
Beziehungsmarketing
19
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Firm performance
10
Unternehmenserfolg
10
Dienstleistungsqualität
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Leadership style
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Service quality
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Auh, Seigyoung
12
Eisingerich, Andreas B
7
Merlo, Omar
6
Mengüç, Bülent
3
Shih, Eric
3
Yoon, Yeosun
2
Ashraf, Abdul R.
1
Bell, Simon J.
1
Cao, Jia Jocelyn
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1
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Katsikeas, Constantine S.
1
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1
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Journal of service research : JSR
3
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international marketing
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Journal of marketing research
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Journal of service research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
15
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1
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
2
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
3
Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi
;
Eisingerich, Andreas B
;
Auh, Seigyoung
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
Saved in:
4
The complex relationship between customer satisfaction and loyalty for automobiles
Auh, Seigyoung
- In:
Customer retention in the automotive industry : …
,
(pp. 141-166)
.
1997
Persistent link: https://www.econbiz.de/10001299162
Saved in:
5
Aligning benefits with payments : a test of the pattern alignment hypothesis
Auh, Seigyoung
;
Shih, Eric
;
Yoon, Yeosun
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 292-303
Persistent link: https://www.econbiz.de/10003793880
Saved in:
6
Brand name and consumer inference making in multigenerational product introduction context
Auh, Seigyoung
;
Shih, Eric
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 439-454
Persistent link: https://www.econbiz.de/10003858987
Saved in:
7
The application of the technology acceptance model under different cultural contexts : the case of online shopping adoption
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
;
Auh, Seigyoung
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 68-93
Persistent link: https://www.econbiz.de/10010520891
Saved in:
8
Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.
;
Auh, Seigyoung
;
Eisingerich, Andreas B
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10011736772
Saved in:
9
Customer participation variation and its impact on customer service performance : underlying process and boundary conditions
Mengüç, Bülent
;
Auh, Seigyoung
;
Wang, Fatima
- In:
Journal of service research
23
(
2020
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012265762
Saved in:
10
When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link
Auh, Seigyoung
;
Mengüç, Bülent
;
Katsikeas, Constantine S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10012177796
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