Similar Search Results

Consumer insecurity and preference for nostalgic products : evidence from China

Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411

Persistent link: https://www.econbiz.de/10010209643

Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India

Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776

Persistent link: https://www.econbiz.de/10010404102

An empirical study of customers’ perceptions of security and trust in e-payment systems

Kim, Changsu; Wang, Tao - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 84-95

Persistent link: https://www.econbiz.de/10008933162

Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective

Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137

Persistent link: https://www.econbiz.de/10011887301

A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty

Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536

Persistent link: https://www.econbiz.de/10011643425

The influence of anthropomorphic communication in social media on the country-of-origin effect

Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227

Persistent link: https://www.econbiz.de/10012395652

What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads

Wang, Yu; Wang, Tao; Mu, Wenlong; Sun, Yifan - In: Journal of consumer behaviour 21 (2022) 5, pp. 973-986

Persistent link: https://www.econbiz.de/10013413090

A meta-analysis of customer uncivil behaviors in hospitality research

Wang, Yu; Wang, Tao; Gui, Chenglin - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 265-289

Persistent link: https://www.econbiz.de/10013177418

Consumer Confidence and Elections

Thomakos, Dimitrios D.; Hardouvelis, Gikas A. - 2007

An event study analysis is performed on consumer confidence around election times using an effective sample of 84 national elections from 1985 through 2005 in the EU-15 countries. Consumer confidence is measured monthly using identical surveys, which began in 1985 and were gradually adopted by...

Persistent link: https://www.econbiz.de/10014052871

A study about return policies in the presence of consumer social learning

Liu, Bingsheng; Zhu, Wenwen; Shen, Yinghua; Chen, Yuan; … - In: Production and operations management : the flagship … 31 (2022) 6, pp. 2571-2587

Persistent link: https://www.econbiz.de/10013277079