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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10011308510

Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10011524066

The role of intangible attributes of luxury brands for signalling status : a systematic literature review

Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766

Persistent link: https://www.econbiz.de/10014427398

Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

Curras-Perez, Rafael; Alvarado-Herrera, Alejandro; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2748-2764

Persistent link: https://www.econbiz.de/10014430283

From purely physical to purely online pharmacies : exploring different shopper profiles and discussing some widespread beliefs

Vera, Jorge - In: International journal of pharmaceutical and healthcare … 17 (2023) 2, pp. 169-181

Persistent link: https://www.econbiz.de/10014336893

Determinants of the service quality in restaurants : a qualitative analysis

Trujillo, Andrea; Vera, Jorge - In: International journal of leisure and tourism marketing … 1 (2009/10) 3, pp. 271-287

Persistent link: https://www.econbiz.de/10003925239

Service quality dimensions and superior customer perceived value in retail banks : an empirical study on Mexican consumers

Vera, Jorge; Trujillo, Andrea - In: Journal of retailing and consumer services 20 (2013) 6, pp. 579-586

Persistent link: https://www.econbiz.de/10010128298

Loyalty and occasion of consumption : an empirical analysis

Trujillo, Andrea; Vera, Jorge - In: International journal of leisure and tourism marketing … 2 (2011) 1, pp. 56-69

Persistent link: https://www.econbiz.de/10008824194

Consumer technology brands and the source of their performance

Vera, Jorge - In: Cogent business & management 8 (2021) 1, pp. 1-17

Over the past 20 years, consumer technology products have significantly impacted consumers’ purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...

Persistent link: https://www.econbiz.de/10012628016

Ground roasted coffee consumers' ability to determine actual quality : the use of attributes and the role of education level in Mexico

Ornelas, Sidney; Vera, Jorge - In: Journal of food products marketing : innovations in … 25 (2019) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10012243089