Consumer informedness plays a critical role in determining consumer choice in the presence of information technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer...

Social influence shapes consumers' decision-making process by observing other consumers' actions. Having shown that social influence affects consumers' actual purchases (beyond price and discount) using longitudinal secondary data from Groupon, we conducted a lab experiment, including eye...

Information personalization is a popular and effective way used especially by online content providers to reduce user effort for the assessment of abundant information load. Based on learning and goal setting theories, in this paper we argue that the successful role of information...