Similar Search Results

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

Insights from In-Store Marketing Experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and...

Persistent link: https://www.econbiz.de/10015368767

Native advertising effectiveness : the role of congruence and consumer annoyance on clicks, bounces, and visits

LaBrecque, Alexander C.; Voorhees, Clay M.; … - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1692-1712

Persistent link: https://www.econbiz.de/10015192953

Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias

Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67

Persistent link: https://www.econbiz.de/10010347803

Leveraging customers' multiple identities : identity synergy as a driver of organizational identification

Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James C.; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-604

Persistent link: https://www.econbiz.de/10009566393

How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service

Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10010483441

Service encounters, experiences and the customer journey : defining the field and a call to expand our lens

Voorhees, Clay M.; Fombelle, Paul W.; Gregoire, Yany; … - In: Journal of business research : JBR 79 (2017), pp. 269-280

Persistent link: https://www.econbiz.de/10011745316

"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior

Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 156-170

Persistent link: https://www.econbiz.de/10011653507

Customer deviance : a framework, prevention strategies, and opportunities for future research

Fombelle, Paul W.; Voorhees, Clay M.; Jenkins, Mason R.; … - In: Journal of business research : JBR 116 (2020), pp. 387-400

Persistent link: https://www.econbiz.de/10012257631

Branded service encounters : strategically aligning employee behavior with the brand positioning

Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123

Persistent link: https://www.econbiz.de/10010203344