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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
45
Relationship marketing
40
Beziehungsmarketing
39
Taiwan
26
Service quality
22
Customer satisfaction
20
Social Web
19
Social web
19
Kundenzufriedenheit
17
Dienstleistungsqualität
16
Online retailing
12
Online-Handel
12
Virtual reality
12
Virtuelle Realität
11
Customer service
10
E-commerce
9
Electronic Commerce
9
Theorie
9
Theory
9
Brand image
8
Distribution channel
8
Einzelhandel
8
Holiday behaviour
8
Kundenservice
8
Markenimage
8
Retail trade
8
USA
8
United States
8
Urlaubsverhalten
8
Vertriebsweg
8
Viral marketing
8
Virales Marketing
8
B-to-B-Marketing
7
Business-to-business marketing
7
Emotion
7
Internet marketing
7
Job satisfaction
7
Lieferantenmanagement
7
Online-Marketing
7
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Online availability
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Undetermined
26
Free
8
Type of publication
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Article
44
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
41
Aufsatz in Zeitschrift
41
research-article
2
conceptual-paper
1
Language
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English
48
Author
All
Ruyter, Ko de
35
Wetzels, Martin
15
Keeling, Debbie I.
10
Chylinski, Mathew
9
Mahr, Dominik
9
Chen, Ching-fu
8
Heller, Jonas
7
Hilken, Tim
6
Grewal, Dhruv
5
Keeling, Debbie Isobel
4
Laer, Tom van
4
de Ruyter, Ko
3
Aguirre, Elizabeth
2
Blazevic, Vera
2
Bloemer, Josée
2
Cotte, June
2
Daryanto, Ahmad
2
Hensen, Niek
2
Lu, Hsiao-Han
2
Motyka, Scott
2
Papez, Maja Golf
2
Plangger, Kirk
2
Visconti, Luca M.
2
White, Christopher J.
2
Wiertz, Caroline
2
Yu, Ting
2
Al-Imamy, Saifeddin
1
Barnes, Stuart J.
1
Beuningen, Jacqueline van
1
Bolton, Ruth
1
Brüggen, Elisabeth
1
Bügel, Marnix S.
1
Carrozzi, Amelia
1
Chou, Shih-Huan
1
Cleeren, Kathleen
1
Cox, David
1
De Cremer, David
1
Dellaert, Benedict G.C.
1
Dolen, Willemijn M. van
1
Eisend, Martin
1
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Journal of retailing
6
Psychology & marketing
6
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
European Journal of Marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Tourism management : research, policies, practice
2
Business horizons
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of Service Management
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of vacation marketing
1
Management research review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
45
Other ZBW resources
3
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1
Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003982818
Saved in:
2
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
3
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
4
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
5
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
6
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
7
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
8
Individual differences in motivation to praticipate in online panels : the effect on response rate and response quality perceptions
Brüggen, Elisabeth
;
Wetzels, Martin
;
Ruyter, Ko de
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009160893
Saved in:
9
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
10
Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services
Kleijnen, Mirella
;
Lievens, Annouk
;
Ruyter, Ko de
; …
- In:
Journal of service research : JSR
12
(
2009/10
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003877619
Saved in:
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