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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
20
Emotion
9
Advertising effects
8
Werbewirkung
8
India
6
Indien
6
Relationship marketing
6
Beziehungsmarketing
5
Impulse buying
5
Advertising
4
Dienstleistungsqualität
4
Sales promotion
4
Service quality
4
Verkaufsförderung
4
Werbung
4
Brand management
3
Comparative advertising
3
Consumer impulsiveness
3
Content analysis
3
Customer satisfaction
3
Markenführung
3
Market research
3
Marktforschung
3
Vergleichende Werbung
3
Ambivalence
2
Arzneimittel
2
Attitude-toward-the-Ad
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Cataract
2
Clinic-intercept
2
Cognition
2
Comparison
2
Consumer attitudes
2
Contraception
2
Cultural identity
2
Decision quality
2
Direct and indirect comparative ads
2
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Online availability
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Undetermined
9
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Article
20
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
1
Book section
1
Language
All
English
20
Author
All
Sivakumaran, Bharadhwaj
19
Sharma, Piyush
10
Marshall, Roger
5
Chung, Cindy
2
Erramilli, M. Krishna
2
Fernando, Angeline Gautami
2
Kalro, Arti D.
2
Marathe, Rahul R.
2
Mohan, Geetha
2
Suganthi, L.
2
Anbumathi,, Rajendiran
1
Bandyopadhyay, Nirmalya
1
Deshpande, Bilwa
1
Dorai, Sriram
1
Jha, Ankur
1
Joseph, Joshy
1
Kalro, Arti
1
Krishna, Kriti
1
Kumar, Arun G.
1
Kumar, Ravi Shekhar
1
Lyngdoh, Teidorlang
1
Mahaswarappa, Satish Sasalu
1
Maheswarappa, Satish Sasalu
1
Mathew, Shawn
1
Nandakumar, Nachiketas
1
Palaniappan, Umayal
1
Patro, Sanjay
1
Pradhan, Debasis
1
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European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Handbook of research on Asian business
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
20
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1
Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Anbumathi,, Rajendiran
;
Dorai, Sriram
;
Palaniappan, Umayal
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014259296
Saved in:
2
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
Saved in:
3
Impact of store environment on impulse buying behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
Saved in:
4
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
5
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
6
Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
Saved in:
7
Store environment's impact on variety seeking behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10009571282
Saved in:
8
Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
Saved in:
9
Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
Saved in:
10
Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush
;
Chung, Cindy
;
Erramilli, M. Krishna
; …
- In:
Handbook of research on Asian business
,
(pp. 125-143)
.
2007
Persistent link: https://www.econbiz.de/10003401229
Saved in:
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