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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
21
Online retailing
9
Online-Handel
9
Viral marketing
9
Virales Marketing
9
Advertising effects
8
Internet marketing
8
Multinationales Unternehmen
8
Online-Marketing
8
Transnational corporation
8
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8
Betriebswirtschaftsstudium
7
Beziehungsmarketing
7
Graduate business education
7
Relationship marketing
7
Social Web
7
Social web
7
Customer satisfaction
6
Kundenzufriedenheit
6
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6
Studierende
6
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5
Lehrplan
5
Multichannel strategy
5
Multikanalvertrieb
5
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4
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4
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4
Welt
4
Werbung
4
Wirtschaftspädagogik
4
Wirtschaftsstudium
4
World
4
Auslandsaufenthalt
3
Brand image
3
China
3
Cross-cultural management
3
E-Learning
3
E-commerce
3
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21
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21
Aufsatz in Zeitschrift
21
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English
21
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Chang, Yaping
13
Chang, Ya Ping
7
Zhu, Dong Hong
7
Li, You
5
Geng, Lixiao
4
Li, Xinlan
3
Yan, Jun
3
Li, Jingwen
2
Li, Zhen
2
Liang, Zhehao
2
Sun, Hui
2
Wang, Xingyu
2
Deng, Zhong Zhun
1
Gao, Yajie
1
He, Qi
1
Kumar, V.
1
Liang, Shichang
1
Ning, Peng
1
Pan, Jingjing
1
Safeer, Asif Ali
1
Wang, Yawei
1
Wu, Jianan
1
Wu, Yinglu
1
Zhang, Zhi Jie
1
Zhu, Donghong
1
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Journal of retailing and consumer services
3
International journal of hospitality management
2
Psychology & marketing
2
Baltic journal of management : BJM
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of retail and distribution management
1
International journal of services technology and management : IJSTM
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
21
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21
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1
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
2
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Saved in:
3
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
4
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
5
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
6
How SoLoMo-based product recommendations influence consumers' acceptance intention : the moderating role of gender
Zhu, Dong Hong
;
He, Qi
;
Chang, Ya Ping
- In:
International journal of services technology and …
27
(
2021
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10012503733
Saved in:
7
Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
Saved in:
8
The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu
;
Wu, Jianan
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
Saved in:
9
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
10
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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