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Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

delivery. With this goal in mind, we conduct a large-scale, randomized experiment that includes more than 70,000 advertisers on …

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Peltier, James W.; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90

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Labrecque, Lauren I.; Peña, Priscilla Y.; Leonard, Hillary - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 970-999

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Lowry, Paul Benjamin; Moody, Gregory D; Vance, Anthony; … - 2014

model in a free-simulation online experiment, and the results of the analysis indicate that the inclusion of assurance …

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Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

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Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75

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Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265

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Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020

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Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683

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