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Dienstleistung
Relationship marketing
59
Beziehungsmarketing
55
Consumer behaviour
49
Konsumentenverhalten
44
Customer satisfaction
36
Theory
32
Theorie
31
Customer integration
28
Kundenintegration
28
Innovation
26
Kundenzufriedenheit
23
Conjoint analysis
20
Conjoint-Analyse
20
Services
20
Dienstleistungsqualität
18
Dienstleistungssektor
18
Market research
18
Marktforschung
18
Service industry
18
Service quality
18
Brand management
16
Service innovation
16
Brand
15
Dienstleistungsmanagement
15
Markenführung
15
Service management
15
Social Web
15
Social web
15
Value creation
15
Betriebliche Wertschöpfung
14
Brand image
14
Experiment
14
Marketing
14
Markenartikel
13
Markenimage
13
Sweden
12
Bibliometrics
11
Bibliometrie
11
Customer experience
11
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Article
17
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3
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English
20
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Gustafsson, Anders
16
Witell, Lars
7
Kristensson, Per
5
Brodie, Roderick J.
4
Edvardsson, Bo
4
Johnson, Michael D.
3
McColl-Kennedy, Janet R.
3
Field, Joy M.
2
Fotheringham, Darima
2
Huang, Ming-Hui
2
Lemon, Katherine N.
2
Ostrom, Amy L.
2
Snyder, Hannah
2
Subramony, Mahesh
2
Aksoy, Lerzan
1
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Bone, Sterling
1
Brady, Michael K.
1
Breidbach, Christoph F.
1
Brush, Gregory J.
1
Choi, Sunmee
1
Colurcio, Maria
1
Enquist, Bo
1
Fisk, Raymond P.
1
Fombelle, Paul
1
Fombelle, Paul W.
1
Gregoire, Yany
1
Hollebeek, Linda
1
Lervik-Olsen, Line
1
Lusch, Robert F.
1
Martin, Drew
1
Patrício, Lia
1
Pels, Jaqueline
1
Saren, Michael
1
Schirr, Gary R.
1
Sebastiani, Roberta
1
Sirianni, Nancy J.
1
Sousa, Rui
1
Vargo, Stephen L.
1
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University of Michigan / Business School
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Journal of business research : JBR
5
Journal of service research
3
The journal of services marketing
2
Advances in services innovations
1
European journal of marketing : EJM
1
Handbook of service science ; [Vol. 1]
1
Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
The handbook of innovation and services : a multi-disciplinary perspective
1
University of Michigan Business School management series
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
1
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Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
2
Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
Saved in:
3
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders
;
Johnson, Michael D.
-
2003
-
1. ed.
Persistent link: https://www.econbiz.de/10004727850
Saved in:
6
Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders
;
Johnson, Michael D.
-
2003
-
1. ed.
Persistent link: https://www.econbiz.de/10001719031
Saved in:
7
Service innovation and customer co-development
Edvardsson, Bo
;
Gustafsson, Anders
;
Kristensson, Per
; …
-
2010
Persistent link: https://www.econbiz.de/10003968932
Saved in:
8
Customer integration in service innovation
Edvardsson, Bo
;
Gustafsson, Anders
;
Kristensson, Per
; …
- In:
The handbook of innovation and services : a …
,
(pp. 301-317)
.
2010
Persistent link: https://www.econbiz.de/10003953576
Saved in:
9
The effect of customer information during new product development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
Saved in:
10
Success factors in new service development and value creation through services
Edvardsson, Bo
;
Gustafsson, Anders
;
Enquist, Bo
- In:
Advances in services innovations
,
(pp. 165-183)
.
2007
Persistent link: https://www.econbiz.de/10003387969
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