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The development and current trends of digital marketing and relationship marketing research

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Digital technologies : tensions in privacy and data

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

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Digital technologies in luxury industry : identifying the future aspects of luxury brand management

Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023

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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen, Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience

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Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience

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Digital content marketing as a catalyst for e-WOM in food tourism

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154

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Transforming relationship marketing : strategies and business models in the digital age

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Technology and luxury hospitality : AI, blockchain and the metaverse

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Transforming relationship marketing : strategies and business models in the digital age

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2. Risks and Barriers towards Organ Donation: Strategies to move...

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