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Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
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Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati; Handayani, Putu Wuri; Trisnaty, Ida … - In: International journal of business information systems : … 22 (2016) 4, pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
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The role of users and customers in digital innovation : insights from B2B manufacturing firms
Abrell, Thomas; Pihlajamaa, Matti; Kanto, Laura; Vom … - In: Information & management : the internat. journal of … 53 (2016) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10011480556
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Customer co-creation in B2C e-commerce : does it lead to better new products?
Pee, L. G. - In: Electronic commerce research 16 (2016) 2, pp. 217-243
Persistent link: https://www.econbiz.de/10011527512
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Electronic customer relationship management and company performance : exploring the product innovativeness development
Herman, Lalu Edy; Sulhaini, Sulhaini; Farida, Naili - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012483369
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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698
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A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten; Ketron, Seth - In: Journal of business research : JBR 100 (2019), pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
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The digital self and customer loyalty : from theory to virtual reality
Bischoff, Jared; Berezan, Orie; Scardicchio, Lorenzo - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 220-233
Persistent link: https://www.econbiz.de/10012129491
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Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Hung, Shiu-Wan; Cheng, Min-Jhih; Chiu, Pei-Chun - In: Service business 13 (2019) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011965788
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Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.; Rohm, Andrew J.; Ruyter, Ko de; … - In: Journal of marketing 75 (2011) 2, pp. 93-108
Persistent link: https://www.econbiz.de/10008935841