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Online grocery shoppers according to their typical shopping style : a cluster analysis

Eriksson, Niklas; Stenius, Minna - In: Journal of food products marketing : innovations in … 30 (2024) 2, pp. 48-65

Persistent link: https://www.econbiz.de/10014513548

"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory

Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012304024

A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

Market segmentation of online shoppers : a Bayesian approach

Mishra, Manit; Mohapatra, Snigdha - In: International journal of business innovation and … 32 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10014438455

The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry

Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025

Persistent link: https://www.econbiz.de/10015173819

Customer segmentation based on buying and returning behaviour

Hjort, Klas; Lantz, Björn; Ericsson, Dag; Gattorna, John - In: International journal of physical distribution & … 43 (2013) 10, pp. 852-865

Persistent link: https://www.econbiz.de/10010204783

Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

Persistent link: https://www.econbiz.de/10010358724

An efficient hybrid artificial bee colony algorithm for customer segmentation in mobile e-commerce

Deng, Xiaoyi - In: Journal of electronic commerce in organizations : the … 11 (2013) 2, pp. 53-63

Persistent link: https://www.econbiz.de/10010187136

Segmenting cyberspace : a customer typology for the internet

Barnes, Stuart J. - 2008

Persistent link: https://www.econbiz.de/10003657602

Individual preferences of digital touchpoints : a latent class analysis

Hallikainen, Heli; Alamäki, Ari; Laukkanen, Tommi - In: Journal of retailing and consumer services 50 (2019), pp. 386-393

Persistent link: https://www.econbiz.de/10012114183