Similar Search Results

Segmenting multichannel consumers across search, purchase and after-sales

Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71

Persistent link: https://www.econbiz.de/10011598574

The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector

Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484

Persistent link: https://www.econbiz.de/10012103430

Market segmentation of online shoppers : a Bayesian approach

Mishra, Manit; Mohapatra, Snigdha - In: International journal of business innovation and … 32 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10014438455

An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats

Jiang, Pingjun; Balasubramanian, Siva Kumar - In: Electronic commerce research and applications 13 (2014) 2, pp. 98-109

Persistent link: https://www.econbiz.de/10011348330

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10014460384

Contributions to the segmentation of e-commerce nonusers : clustering the reasons not to shop online

Nery-da-Silva, Gabriel; Araujo, Marcelo Henrique de; … - In: REGE revista de gestão 31 (2024) 2, pp. 201-214

Persistent link: https://www.econbiz.de/10015189992

The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry

Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025

Persistent link: https://www.econbiz.de/10015173819

Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

Persistent link: https://www.econbiz.de/10010358724

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Online marketing strategy and market segmentation in the Spanish rural accommodation sector

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 362-379

Persistent link: https://www.econbiz.de/10011450724