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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172

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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

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The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen, Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

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Hybrid sales structures in the age of e-commerce

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Exploring the role of omnichannel retailing technologies : future research directions

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The development of service quality dimensions for internet service providers : retaining customers of different usage patterns

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The current trends and future direction of digital and relationship marketing : a business perspective

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Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing

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The effects of e-commerce on franchising : practical implications and models

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Igniting the flame with electronic word-of-mouth in digital marketing

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